August news from the world of beauty, longevity, and Japanese science

1. Sleep as the first step to beauty

While scientists at a Korean university are currently testing a digital app designed to help people sleep better using sensors and light, we have known one thing for a long time: beauty and regeneration begin with quality sleep.

What we do at byFemme: Esthe Pro Labo utilizes WOTT (Water Optimizing Total Technology), which works with the water molecules in your body and is used, for example, under your pillow while you sleep. And this is no flash-in-the-pan trend; it is backed by approximately 50 years of research into water molecule management, international patents, and collaborations with dozens of universities and research institutions. The entire Sleep & Regeneration package (Proton + Nemurilux) also aids in deeper regeneration. When the body truly regenerates at night, the skin shows it in the morning.

2. Inner Beauty is more than just a trend for us

The whole world is currently discovering so-called inner beauty and ingestible skincare. Science is clear, especially regarding collagen: regular use improves skin hydration and elasticity and softens fine lines.

However, there is one important detail that many "ordinary" collagens overlook: collagen alone will not work to its full potential if it lacks the right environment. For the body to truly utilize it and maintain firm, supple skin, it needs supporting substances, primarily proteoglycans, as well as ceramides and hyaluronic acid. Without them, it is like planting seeds in barren soil.

What we do at byFemme: And that is exactly what makes our Seven Factor Gelée different. It does not rely solely on collagen; instead, it combines fish collagen with proteoglycans from salmon cartilage, ceramides, and hyaluronic acid, thereby creating the environment where collagen truly makes sense. What foreign magazines are writing about, we have on our shelves, thoughtfully curated.

3. Fasting, Japanese-style, and the science of autophagy

Fasting is the most discussed health topic globally. The most interesting aspect of it, however, is autophagy, a natural "housekeeping" process through which cells remove damaged proteins and waste. The discovery of the mechanisms of autophagy was awarded the Nobel Prize in 2016 and is now one of the most promising topics in healthy aging.

What we do at byFemme: The Japanese 7-day Esthe Pro Labo fast is a gentle, sophisticated method consisting of three phases (preparation → cleansing → return). At its heart is Herbzyme Hakko 113, a fermented drink made from 113 Japanese plants matured in cypress barrels, with an extract of traditional fermented awa bancha tea. The formula is designed to support autophagy and was developed with the participation of leading Japanese autophagy expert Professor Yoshimori. No suffering—just a smart reset for the body and skin.

And I will allow myself a personal note: I understand autophagy firsthand. I obtained my professional training on how autophagy actually works directly from the source, as the first person from the Czech Republic, and I dare say from Europe as well. So, when I write to you about it, I am drawing from real science, not Instagram ads.

4. Cell science: why I look to the East

This year, Chinese scientists published a breakthrough in the prestigious journal Cell — stem cells that managed to slow down the signs of aging in primates. And Japan is among the world leaders in regenerative medicine, thanks in part to an open approach to this science.

This topic is personally close to me. I have long been interested in stem cells myself and have tried them on my own skin; I had ImS® (Immortalized Stem Cell Conditioned Media) applied as part of my facial care, which is a culture medium derived from immortalized stem cells. It is a patented Japanese technology from a major Japanese company that holds both Japanese and international patents for it. That is precisely why I know what I am talking about when I say that Japan and Asia are a step ahead.

Who is behind the Japanese science of Esthe Pro Labo

The Esthe Pro Labo brand is built on genuine Japanese expertise. Its CEO (Pro Labo Medical Co., Ltd.) is one of the leading figures in the Japanese beauty and health industry, and his focus aligns perfectly with the topics I write to you about.

He is the Chairman of the Sleep Beauty Therapist Society, Representative Director of the Inner Beauty Fasting Certification Organization, Vice Chairman of the Japan Well-Aging Testing Association, and Chief Representative of the Inner Beauty Medical Foundation. He also serves on the boards of the Asia Anti-Aging Beauty Association (4A) and the Japan–China Advanced Medicine and Beauty Association, is the Secretary General of the Japan Healthcare Service Industrial Association, leads the Beauty Business Compliance Research Association, serves as an auditor for the Japan Esthetic Industry Association, and is on the board of the Japan–China Women Entrepreneurs Association.

In other words: what you find at byFemme is built on Japanese science and authority, not on fashion trends.

Key takeaways from today's issue

Beauty is not decided only in the bathroom, but from within: through quality sleep, skin nutrition, and cell care. And the best part? You don't have to put it all together yourself. The Japanese science of Esthe Pro Labo is ready for you at byFemme today.

Do you have a question about any of the new products, or are you not sure where to start? Write to me; I would be happy to advise you personally.

With love and care, Hana Olscher